Sunglass Hut is banking on Rachel Bilson’s influence as a global phenomenon. The petite, pretty girl is already the style director for the shady brand, but her role has been bumped to reach countries including the U.K., China, Australia, New Zealand, Thailand, China and the Philippines via in-store imagery and possible appearances.
Bilson also blogs for the brand, answering reader questions and playing interviewer. Sunglass hut is slated to have 4,000 stores by 2015, which is, um, a lot. Bilson was hired as style director, according to Sunglass Hut chief executive officer Fabio d’Angelantonio because of her love of sunglasses, his familiarity with her as Summer Roberts and the fact that people cried when they met her at the opening of the 5th Avenue Flagship opening. Cried.
The Mark Abrahams shot ads featuring the actress in an array of sunglasses will appear in store, on the blog and in window displays. Of course, the Bilson looks very pretty in the ads. She tells WWD that she likes in-store appearances best about her new job, “People are just so responsive and excited that I’m there to talk about sunglasses. It is very flattering if anyone wants my opinion on anything, so I think it’s fun. It is more about getting to meet people and talk to them about all sorts of stuff.”
Rachel Bilson has released a short film for Magnum ice cream featuring a seemingly not as tasty French model Baptiste Giabiconi (I know which one I’d choose to plant my lips on, but each to their own…).
The film is directed by none other than fashion industry heavyweight Karl Lagerfeld and features Rachel as a prima ballerina weaving her way through a wall of adoring friends and fans after a performance, past the lips of her French model boyfriend and straight to the fridge for a fresh Magnum.
It’s the 3rd short film project Rachel and Karl have worked on together – perhaps she is his new muse?
Magnum Ice Cream released the second of three Rachel Bilson starring, Karl Lagerfeld directed videos.
Bilson plays an art student having a less than stellar day, she makes eyes with Baptise and feels better after an ice cream bar.
There is another commercial for Magnum Ice Cream that features Rachel Bilson – this one has been seen on TV!
See the full video of Rachel Bilson for Magnum Ice Cream, titled Mood Photo by Karl Lagerfeld featuring Baptiste Giabiconi.
She’s always got something going on, and Rachel Bilson recently wrapped up filming a commercial for Magnum Ice Cream Bars in Paris, France.
The former “O.C.” babe worked with director Karl Lagerfeld on the project that has Bilson set up in three different scenarios based around the ice cream treat.
“Everything just feels so special. It feels like a dream,” she told People Magazine, “I don’t even know how to describe what it’s like working with such a fashion icon like Karl. He’s just incredible, and I’m just in awe of him.”
In the newly-released behind the scenes short, Rachel is featured as an art student, a ballerina and a model – with the final product to be making its debut on April 21st at the Tribeca Film Festival in New York City.
Here’s something random: Rachel Bilson is starring in ads for Magnum ice cream alongside Baptiste Giabiconi, directed by Karl Lagerfeld, that will premiere at the Tribeca Film Festival in honor of the brand’s U.S. debut. You can imagine why Bilson wanted the role. “Obviously there’s the Karl of it all, which is a no-brainer,” she told us by phone today while waiting for a flight out to North Carolina, where she’ll shoot a pilot called Heart of Dixie. “That was definitely a huge thing that lured me in.” Bilson had met Karl, but never worked with him. “He told me a funny little anecdote that Cecil B. DeMille, the old-time directors, used to show you what they wanted — they’d act it out. So Karl would walk and do the motions that he wanted me to do.”
In one of the three vignettes, Bilson plays the ballerina girlfriend to Baptiste. “Apparently he’s a very big model. I recognized him once I met him from shows and walking — he’s always with Karl. He was really sweet too — obviously a very good-looking person. He’s so young! He’s only 21.” Bilson, unfortunately, had not seen Baptiste’s debut music video, “Showtime.” “I learned that he’s a musician. I think he’s excited about that — he doesn’t speak English so well, but not a lot of talking was necessary,” explains Bilson, who witnessed lots of interactions between Baptiste and Karl. “It seems like a father-son relationship. It seems like Karl really looks after him and takes him under his wing. It was really sweet.” So is she going to stay in touch with him now that the shoot is over? “I’m more interested in keeping in touch with Karl!” She made sure to give Karl’s assistant her e-mail address. Lucky for her, Karl gave her some free Chanel loot on set. “He was so funny — he was writing down something on this Chanel notepad, and he was like, ‘Do you want it?,’” Bilson said. “And I took it so fast he laughed at me, so I got a Chanel notepad from Karl. And my friend was with me — she was like, ‘Can I at least have a piece of paper from it?’ I was like, ‘Absoluely not.’”
April 21 will be a night of super-premium premieres as the red carpet rolls out during the Tribeca Film Festival (April 20—May 1) for the debut of an original film series by Karl Lagerfeld, starring Rachel Bilson, marking the U.S. introduction of Magnum ice cream. Simultaneous to the exclusive premiere at the Tribeca Film Festival, the lead film will be released to viewers around the world on Magnum’s Facebook page.
“Karl Lagerfeld’s creative vision has always inspired me, and this series brings his concept of pleasure to life,” said Rachel Bilson. “The films capture the indulgence and luxury of Magnum ice cream. My character believes that a day without pleasure is a day lost, and that’s a perfect representation of the Magnum lifestyle—and my personal philosophy, too.”
In the sensory-rich films, Rachel Bilson plays the heroine in three distinct vignettes. ‘Photo Mood’ features her as an annoyed famous model who finds the pleasure she’s been seeking in the form of a smooth and delicious Magnum ice cream bar. ‘Applause’ stars Rachel as a world-renowned prima ballerina who, when unexpectedly faced with an over-zealous throng of fans and the amorous embrace of her boyfriend, played by internationally renowned model Baptiste Giabiconi, evades them all to savor a moment for herself by enjoying a Magnum bar. In ‘Art Class,’ Bilson is an art student obsessed by her strong desire for a Magnum ice cream bar, and is then inspired to create a beautiful work of art as she satisfies her craving.
The first trailer of the films will post on the Magnum ice cream Facebook page on April 19, ahead of the films’ premiere during the Tribeca Film Festival and on Facebook.
Rachel Bilson also appears in global print and television advertising. The print ad, which debuts in May, is shot through the creative lens of Karl Lagerfeld and brings the pleasure of enjoying Magnum ice cream to life in the high-style manner for which he’s famous. This campaign will showcase striking visuals of Bilson with decadent Magnum ice cream bars. The television spot will debut in late April.
